We’ll cover a lot in this post but I’ll definitely touch upon the creative process as developing a logo is like creating anything else. There is always the process and I’ll also go over the different types of Logos that exist out there.
Why did you start this business?
For a lot of people this may sound ridiculous but when you dig deeper you get an understanding of why you’re doing this. Is it because you have a great service/product and sharing it will make a difference. Is it because you want to be your own boss and work as and when suits you. Perhaps it’s because you want that freedom but so do a lot of people. What makes you unique so your brand can reflect this.
If you could describe your brand in three words, what would they be?
For me when talking to clients finding out some keywords really helps build a strong foundation. This question can really help when it comes to the research and development of a logo.
Brainstorming is a really important technique, it can be done on your own or even as a group. You’re trying to find a solution to a specific problem (lack of strong brand etc.) so by gathering and writing down a list of spontaneous ideas.
I can’t overstate how important it is when it comes to getting elements and ideas onto paper for this one. If done in a group it allows for a natural analysis and discussion to occur. When you air out the ideas in this way it can open channels that previously wouldn’t have been considered otherwise.
What’s a swoosh shape got to do with shoes?