Design, Branding and Marketing can change the perception of your product and company in the eyes of the consumer. They form the backbone of a successful company, and help build identity, credibility and coherence.
Logo Design
A logo is a marketing tool that differentiates a business form competition. Research on industry, competition and importantly: who is the intended audience. If you design a logo that is suitable in your target audience’s world, it’ll be memorable for all the right reasons. Every small detail is thought of and incorporated into what will become the first impression of your company.
What does having a good logo mean?
Your logo can be anything. It can be bold and striking, elegant yet memorable, the perfect balance of chaos and peace. Aristotle once said, “The soul cannot think without an image”. Your logo is your image, it is how people recognize you and most importantly, it is what sets you above your competition.
Working with me
Working with me is simple. I focus on two things, organisation and clarity. When you choose to trust me with your design, I take it on as a responsibility. I want to get to know you and your business, and I want to get to know what image you are trying to portray. The rest of the work falls on me. The process of designing your logo will be seamlessly organised and impeccably transparent to ensure there is no confusion or barriers in communication. I look at every client of mine as a unique story.
Logo Design
Choose the perfect design package for your business.
Start Up 3 Weeks
- Stylescapes (3)
- Three options
- Logo suitable for Print & Digital use
Pro Kit One Month
- Detailed Brief with Market Research
- Stylescapes (3)
- Custom Presentation Decks
- Three options
- Logo suitable for Print & Digital use
Complete Brand
5-6 Weeks- Detailed Brief with Market Research
- Stylescapes (3)
- Custom Presentation Decks
- Three options
- Logo suitable for Print & Digital use
- Brand Guidelines
FULL WIDTH
Marketing
Marketing is the art of persuasion. It is the business of convincing others to buy or believe in whatever it may be that you are trying to sell them. The very core of marketing is built upon the four pillars of product, price, place & promotion. It is by no means limited to just that- the world of marketing is an ever shifting environment, and if one learns to navigate through its expanses, the possibilities are infinite.
Marketing. The benefits
Marketing has innumerable benefits. Once done correctly, it entrenches a brand into the market, making that particular brand or product an image of the whole market as a whole. Marketing is a powerful tool, and it helps in everything from increasing brand awareness and loyalty to engaging with customers and building a better product or service.
Consistent marketing and why it matters
Always be clear. When it comes to marketing, clarity is the name of the game. To me, this means consistency, coherence and credibility when it comes to marketing activities. Marketing is as much a science as it is an art, and as such requires delicate handling and precision to ensure a successful ‘formulation’. Consistent marketing will get you consistent results. This also ensures that the foundation upon which you market your product and service is concrete, and this ensures you reap all the benefits of marketing at the same time as building meaningful connections with your consumer base.
Branding
It is the process of creating a strong, positive perception of your company, and something not to be taken lightly. A brand is not just a logo, name or trademark, and yet, all of this is encompassed by a brand. Simply put, it is the sum of every impression a customer has- and first impressions count here too.
Branding. The benefits
No matter what line of business you come from, branding is perhaps one of the most powerful tools out there in the present day market. Brand loyalty is a very real thing. Branding gives you credibility and helps you stand out. It gives an identity to your entity. Clear branding attracts your ideal clients and helps form a strategy for moving forward.
