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Ballinskelligs Logo Design and Marketing

03/12/2017 by Shane Moran

CASE STUDY | BALLINSKELLIGS

AMONGST THE ELEMENTS

THE MISSION

The Ballinskelligs in Ireland has been branded by land, time and the ocean, trough research and development I created an identity system to communicate a simple message:

Visit the Ballinskelligs.

I created this visual identity from the ground up, capturing the essence of what it means to be amongst the elements.

The clear logo and brand style reflect how straightforward and breath taking beauty the region is.

SCOPE OF WORK

Brand Strategy, Identity Design, Copywriting, Logo Design, Market Research 

TAGLINE

Sea, time and land. The missing element is you.

COPY

The landscape is ancient and weathered. The inhabitants throughout time – adaptable. Skellig Michael has been a beacon for hope in dangerous times. Said to be as far as mankind knew, it’s still here today.

Have you been?

I lived in Kerry while working on a nearby artist retreat, the landscape is stunning – at the time I thought the scenery belonged straight out of Lord of the Rings.

In 2015 Star wars began filming here, the Ballinskelligs to many belongs to another planet.

The centre piece of the logo is of one of the islands nearby called Skellig Michael, this was the main island which monks lived on.

“In belonging to Kerry, you belong to the elements. You belong to the spheres spinning in the heavens”


John B. Keane
(1928 – 2002)
IRISH PLAYWRIGHT AND KERRY NATIVE

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