CASE STUDY | BALLINSKELLIGS
AMONGST THE ELEMENTS
THE MISSION
The Ballinskelligs in Ireland has been branded by land, time and the ocean, trough research and development I created an identity system to communicate a simple message:
Visit the Ballinskelligs.
I created this visual identity from the ground up, capturing the essence of what it means to be amongst the elements.
The clear logo and brand style reflect how straightforward and breath taking beauty the region is.
SCOPE OF WORK
Brand Strategy, Identity Design, Copywriting, Logo Design, Market Research
TAGLINE
Sea, time and land. The missing element is you.
COPY
The landscape is ancient and weathered. The inhabitants throughout time – adaptable. Skellig Michael has been a beacon for hope in dangerous times. Said to be as far as mankind knew, it’s still here today.
Have you been?
I lived in Kerry while working on a nearby artist retreat, the landscape is stunning – at the time I thought the scenery belonged straight out of Lord of the Rings.
In 2015 Star wars began filming here, the Ballinskelligs to many belongs to another planet.
“In belonging to Kerry, you belong to the elements. You belong to the spheres spinning in the heavens”
John B. Keane
(1928 – 2002)
IRISH PLAYWRIGHT AND KERRY NATIVE
