CASE STUDY | SALTWATER CONSULTING
Helping Clients Navigate Change
THE MISSION
High-performing businesses need support when change happens, launching a new product or preparing to scale has challenges. They need a combination of resources, education and support to hit targets and grow revenue. My mission was to help them communicate how Saltwater Consulting (SWC) was the right consultancy firm to help navigate change.
SCOPE OF WORK
Brand Strategy, Identity Design, Copywriting, Logo Design, Market Research and Competitor Analysis
THE OUTCOME
I designed the Saltwater Consulting brand from the ground up, capturing the new company’s excitement and value in a new logo and brand style guidelines. I also provided support on audience focus and developed branded presentation material to remain consistent for the future.
THE IDEAL AUDIENCE FOR MY CLIENT
Finding the right tone and visual language to connect with the clients audience involved research. The below images are called Stylescapes. They bridge the gap between audience and my clients, if we align how my clients look will match with a customer then it makes it more real.
A stylescape is a design tool that expresses and steers the visual language for a project. Stylescapes include fonts, colors and images that are artfully and intentionally arranged. Direction for a stylescape comes from our initial meetings with clients. During those meetings, we learn about our clients.
THE OUTCOME
I designed the Saltwater Consulting brand from the ground up, capturing the new company’s excitement and value in a new logo and brand style guidelines. I also provided support on audience focus and developed branded presentation material to remain consistent for the future.
“I approached Shane to develop a new logo and brand strategy for my new business, Saltwater Consulting. Shane was brilliant throughout the process, clearly explaining each step of the way, and facilitating regular in-depth project video calls at every milestone. ”
Allan Boyle
Managing Director
Saltwater Consulting
“Shane has a flair for working with fonts and cleverly incorporating lettering into his logo design. A professional in everything he does. I recommend Shane as the go to person for all strategic brand and design work”
Allan Boyle
Managing Director
Saltwater Consulting