I was approached by the managing directors of a club that wanted to brand into something different, the vision was an Asian cocktail bar, with a living room meets urban decay feel.
It was a bit of luck that I got to do interior design as I never did that before but I jumped at the opportunity to design something I’d not done before and to develop a very funky brand!
The Rubber Tree is a bar that embraces its roots of Malaysia while not being intimidating to those unaware of the culture. I took a big part of controlling the look and feel of this cocktail bar but I was also responsible for: Interior design, marketing, e-marketing, branding, logo design, menu design, bar art design, reaching out to local musicians, networking with influencers and I even made a cocktail or two!
It was a great chance to do things I’d not done before and to also have a go at building up a brand from scratch.